Client case study

    SuperPark: $122,000+ in influenced deals

    How House of Adarsh connected SuperPark’s customer enquiries, booking data and targeted email campaigns — with $122,000+ in reported influenced deals, supported by CRM automation and social media content.

    SuperPark logo
    Client
    SuperPark
    Market
    Family entertainment & leisure · Australia
    Period
    Reporting period not supplied
    HubSpot CRMRoller booking integrationEnquiry automationEmail campaignsSocial media content

    $122,000+

    Influenced deal value

    4,731

    Emails associated with influenced deals

    47.5%

    Email campaign main-CTA conversion

    9.60%

    Welcome campaign click-through rate

    8.32%

    Behaviour-triggered click-through rate

    32.5%

    Birthday campaign main-CTA conversion

    Source: owner-confirmed SuperPark project case study. Reporting period not supplied. Influenced deal value is not revenue solely generated by these campaigns; the currency code, attribution method and CTA conversion definitions were not supplied.

    Campaign performance

    Relevant messages, different measures

    Click-through rate

    Welcome campaign
    9.60%
    Behaviour-triggered campaign
    8.32%

    Main-CTA conversion

    Email campaign
    47.5%
    Birthday campaign
    32.5%

    Each bar uses a 0–100% scale. Click-through and CTA conversion rates measure different actions; their denominators and reporting dates were not supplied. They are not steps in one conversion funnel.

    Starting point

    The challenge

    SuperPark handled customer enquiries manually without a centralised CRM or marketing automation setup. Customer information and follow-up were difficult to organise across enquiry and booking touchpoints.

    The business needed consistent enquiry routing and timely communication with prospective visitors, including families planning birthdays, without depending on manual reminders for each follow-up.

    Delivery

    What we did

    1. Implemented HubSpot as the central CRM for customer information, enquiries and interactions.

    2. Integrated HubSpot with the Roller booking system to connect relevant customer and booking activity.

    3. Configured workflows to create and assign enquiry tickets, providing a repeatable routing process and clearer ownership.

    4. Developed welcome and behaviour-triggered email campaigns, plus birthday communications timed approximately two months before a child’s birthday.

    5. Created social media content to support audience engagement and organic discovery alongside the CRM and email work.

    The approach

    ResearchPositionAttractEngageConvert

    The founder confirmed all six supplied figures as verified and approved publication of SuperPark’s name and logo. The testimonial is not published.

    Click-through rates and main-CTA conversion rates are different measures. Campaign results are shown separately and are not combined into a single funnel.

    Social media content formed part of the engagement; no separate social lead volume or attributed revenue figure was supplied.

    Context and limitations: The reporting dates, currency code, influenced-deal attribution method, CTA conversion events and denominators were not supplied. These are owner-confirmed project outcomes, not independently audited results. Influenced deals do not establish closed revenue or sole campaign causation. Past outcomes do not guarantee future results.

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    Past outcomes provide context, not a guarantee. We will recommend a scope based on your starting point and goals.

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