Client case study

    III Currency: scaling online sales for a sneaker-inspired streetwear brand

    How House of Adarsh combined SEO improvements, product-focused campaign optimisation and market positioning to support III Currency's e-commerce growth, with reported gains including a 1,335% revenue increase.

    III Currency logo
    Client
    III Currency
    Market
    Fashion & e-commerce (US online retail)
    Period
    E-commerce growth engagement
    SEO & website structureProduct-focused campaign optimisationAd messaging & Shopping visibilityMarket positioning

    1,784%

    Increase in orders

    120%

    Increase in organic conversions

    1,335%

    Increase in revenue

    117%

    Increase in conversions

    Measured over a reported engagement. Source: House of Adarsh project records.

    Starting point

    The challenge

    III Currency is a streetwear brand based in Lititz, Pennsylvania, creating graphic-led T-shirts, hoodies and sweatshirts designed to coordinate with sneaker releases and colourways from brands such as Jordan, Nike, Adidas Yeezy and New Balance.

    In a competitive fashion and e-commerce market, the brand needed to strengthen its online visibility and convert more relevant traffic into purchases — improving how search engines understood key product and collection pages, while aligning product marketing with the sneaker styles and colourways its audience searches for.

    Delivery

    What we did

    1. Updated metadata across relevant apparel and accessory pages, addressed identified crawl and site-structure issues, and improved the clarity of collection pages.

    2. Structured product-focused campaigns and keyword themes around relevant sneaker models, apparel categories and colourway-related searches.

    3. Refined ad messaging to highlight colourway matching, graphic design and streetwear culture, improving product-feed and Shopping campaign visibility for relevant styles.

    4. Used competitor and audience insights to reinforce III Currency's distinction as streetwear designed around sneaker culture.

    5. Aligned product messaging and discovery with sneaker-focused shoppers, then reviewed available conversion and sales data to guide improvements.

    The approach

    ResearchPositionAttractEngageConvert

    Figures reported in the III Currency engagement case study and recorded in House of Adarsh project records. III Currency approved being named.

    Context and limitations: These percentages were reported for the engagement as a whole; measurement periods and baselines sit in project records. Results depend on offer, market, audience and execution.

    “Have been using them for a month and have seen a good difference in sales.”
    III Currency

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