Hemlock Circle Productions: from a single screening to a lasting studio brand
How House of Adarsh connected website, social content and a targeted festival campaign to grow Hemlock Circle Productions beyond a single film release — with 600%+ website traffic growth, 1,082 YouTube subscribers, 285,000 people reached and a sold-out opening night.
- Client
- Hemlock Circle Productions
- Market
- Independent film & entertainment (US)
- Period
- Three months
600%+
Website traffic growth
1,082
YouTube subscribers (from 23)
285,000
People reached around the festival
12,500+
Festival landing-page clicks
400–450
Tickets sold for a 700-seat screening
Measured over a three-month engagement. Source: House of Adarsh project records.
From festival reach to ticket sales
3% of festival landing-page clicks became ticket sales for the 700-seat screening.
The challenge
Hemlock Circle Productions is an independent film studio working to build recognition beyond individual film releases, with a stronger studio identity and audiences it can reach again between projects.
The immediate goal was to promote the opening-night red-carpet screening of Last Shot at the Dallas International Film Festival while connecting the studio website, social channels, video content and ticket campaign into one joined-up strategy rather than separate activities.
What we did
Refined the studio's website experience and added a dedicated path for visitors to explore the studio and join Club Hemlock, an opt-in channel for behind-the-scenes content, previews and updates.
Adapted trailer, teaser and behind-the-scenes material into platform-appropriate formats for YouTube, Instagram and Facebook, with additional short-form distribution where relevant.
Ran a targeted campaign promoting the Dallas International Film Festival opening-night screening, using creative variations and a dedicated landing page to guide interested audiences toward ticket information.
Repurposed existing film assets into shorter social edits and supported interview content communicating the people and craft behind the production.
The approach
Figures confirmed by the founder against House of Adarsh project records. Hemlock Circle Productions approved being named, along with the film Last Shot and the Dallas International Film Festival screening.
The festival campaign ran on approximately $2,500 in ad spend. Ticket sales were reported for the 700-seat opening-night screening.
Context and limitations: These outcomes relate to the festival campaign and audience-growth work over the three-month engagement. Results depend on the release calendar, offer, audience and execution.
Discuss a similar challenge
Past outcomes provide context, not a guarantee. We will recommend a scope based on your starting point and goals.
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