Client case study

    Appetite Creative: from market research to qualified B2B opportunities

    How House of Adarsh combined market intelligence, SEO, social content and targeted outreach to create 38 meetings, $600k+ in added pipeline and $40k in closed revenue for Appetite Creative.

    Appetite Creative logo
    Client
    Appetite Creative
    Market
    Digital marketing & customer engagement (international B2B)
    Period
    Four months
    Market & competitor analysisPositioningWebsite SEOSocial media contentB2B lead generation

    178+

    Unique positive responses

    38

    Meetings booked

    30

    Meetings qualified by the client

    $600k+

    Added sales pipeline

    $40k

    Closed revenue

    Measured over a four-month engagement. Source: House of Adarsh project records.

    Outreach funnel

    From interest to qualified meetings

    Positive responses178+
    Meetings booked38
    Qualified meetings30

    79% of booked meetings were qualified by the client.

    Commercial impact

    Pipeline and closed revenue

    Starting point

    The challenge

    Appetite Creative is an international digital agency specialising in creative marketing, connected packaging and customer engagement experiences, competing in a crowded B2B market.

    The business needed to communicate its value clearly, improve organic search potential, sharpen its positioning against competitors, maintain a consistent social presence and reach relevant enterprise decision-makers.

    Delivery

    What we did

    1. Market and competitor analysis to review sectors, competitive messaging and areas of differentiation.

    2. Positioning that framed Appetite Creative's services around the business value offered to prospective clients.

    3. Website SEO to support the site's ability to reach relevant audiences organically.

    4. Social media content to reinforce expertise and keep a consistent market presence.

    5. Targeted outreach to senior and director-level marketing leaders at large FMCG and food & beverage companies across Europe, the Middle East and Asia.

    6. Segmented, personalised outreach scripts tailored to each market and buyer need, designed to turn interest into sales conversations.

    The approach

    ResearchPositionAttractEngageConvert

    Figures confirmed by the founder against House of Adarsh project records. Appetite Creative approved being named.

    Opportunities included major enterprise FMCG and food & beverage brands, which are not named publicly.

    Context and limitations: These outcomes relate to the targeted B2B outreach work. SEO and social content results are not quantified here. Results depend on offer, market, audience and execution.

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    Past outcomes provide context, not a guarantee. We will recommend a scope based on your starting point and goals.

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